It has been quite some time since I last posted and I have gone through a number of changes in my business. A couple of years ago, I realized that I was just trying to do too much. I remember being at a meeting where I was asked to introduce myself give an overview of what I do. When I finished, someone asked if I ever slept? I thought to myself that I really needed to look at what I was doing and decide how to best move forward.

I have this thing about the work DECIDE. Most people think it means to choose something, but when you look at it, you find the root is in killing off; homicide, genocide, patricide, etc. Where most people have problems is not in choosing something, but in killing off other possibilities.

So, I went through the process and decided there were some areas that I needed to stop focusing on and others that I knew I should focus on but was not. I had not been putting much effort into new things at Resonnect.

My partner and wife, Cynthia, and I had already decided to re-energize Resonnect’s business. We had always been at the forefront of new technologies for business but had fallen behind. After looking at possibilities, we decided to look at where business technologies were going and who were some driving forces in that space.

We began taking courses, networking, joining Mastermind Groups and collaborating with mentors and like-minded individuals absorbing as much as possible. We also found out that San Diego County is the home of a number of industry leaders focused on Internet Marketing, video, webinars, publishing and Content Marketing. People like Frank Kerns, Mike Koenigs, Ed Rush, Pam Hendrickson, Andy Jenkins and Mike Filsaime to name a few.

I have also learned about the concept of Content Marketing and how easy it is to create content using one media type and then distributing it through a number of different media platforms. For example, you can create some content using a video platform like YouTube Live where they provide you with an mp4 movie of your session. You can then have the audio transcribed for use in printed media like blog posts, white papers, e-books or published books. You can also use the video in training courses, marketing pieces describing what you do, Video podcasts, or to get individual messages in the hands of people you want to connect with.

In any event, over the next few weeks, I am going to put up individual posts describing what I have learned and now use. In the next post, I will go over one of the most amazing areas I would have never tried but has had the most impact on what I do, creating and publishing a book!

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The Coming Jobs War, A Great Book by Jim Clifton, CEO of Gallup

June 21, 2012

A couple of months ago, I ran across a review of The Coming Jobs War that was done by Carl Schramm the well known and widely respected previous CEO at the Kauffman Foundation. His description of the book intrigued me enough that I immediately went over to Amazon and read some preview pages and then […]

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Example of Effective Government

August 3, 2011

I just put up a post on the San Diego iHub expansion and could have included this information in it, but I thought it might minimize my thoughts. I just spent the better part of a month listening to Washington politicians argue about details that they needed included in any proposal to raise the debt […]

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Expansion of San Diego iHub Initiative

August 3, 2011

Yesterday I attended a program in Riverside where Joel Ayala, director of the Governor’s Office of Economic Development, announced the expansion of the San Diego iHub to include cities along the 215 corridor including Temecual, Murrieta and Riverside. A number of local government officials attended the event along with area members from the business and […]

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Wireless Health – Product Development Cycle?

July 2, 2011

I had an opportunity the other day to have a great conversation with someone very involved in the wireless health industry to talk about my goal of establishing a seed acceleration program focused on wireless health products. We talked about a number of things like what I expected could be done in 90 days, is […]

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Free, or Almost Free Money for Your Startup

June 14, 2011

As many of you know who follow me, I am a big fan of Fred Wilson of Union Square Ventures (USV) with a blog, AVC. I have been following his blog and learning a lot for over 5 years. Fred put up a great post today, where he talks about Government Grants as a financing […]

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Wireless Health – Seed Accelerator 2

June 11, 2011

My next big set of issues were around what it would take to put a program together. Issues to consider included: a place to run the program, finding and signing mentors, getting the word out about it, figuring out how to fund this (and how much would be needed), finding sponsors, and a myriad of […]

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VC’s Go to Washington to Talk About Medical Device Approval Process

June 10, 2011

I ran across this post on the Wall Street Journal’s Venture Capital Dispatch blog. A group of Venture Capitalists that invest in medical devices went to Washington to talk about the issues associated with getting medical devices cleared through the FDA. Main point was they were focusing on making the process consistent, predictable and transparent. […]

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Wireless Health – Seed Accelerator

June 9, 2011

At first, the idea of me putting together a seed accelerator program based on wireless health products was daunting. After all, I am not in that field and certainly have little knowledge of the science involved in developing medical devices. As for wireless, I do have a communications background from my career at Bell Labs, […]

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The Flipside: Friends and Family Financing, Great Move or Impending Disaster?

June 7, 2011

The Flipside, Another Way to Look at an Issue Many entrepreneurs look to family and friends as the source of their initial financing. After all, the amount of money they need is not substantial in the greater scheme of things, they already know who you are, family members want to show they support your efforts, […]

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The Flipside: Keeping Your Idea/Technology Secret When Starting Out

June 6, 2011

The Flipside, Another Way to Look at an Issue I run into lots of entrepreneurs who go out of their way to keep their idea or technology secret. They search me out, want to get my opinion or advice, and start out by asking for an NDA. I am not special, they act the same […]

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